News
Gibson Dunn bolsters LA28's commercial ecosystem as legal services provider
1+ hour, 3+ min ago (167+ words) Under the partnership, Gibson Dunn will provide legal counsel to LA28 and Team USA, supporting the organisation across the complex legal, regulatory and commercial matters. The global law firm, Gibson Dunn, has been named the official legal services provider for the…...
EXCLUSIVE: Advertisers are looking beyond reach for FIFA World Cup 2026, prioritising audience engagement — Mr Bavesh Janavlekar, Chief Business Officer, Unite8 Sports, Zee Entertainment Enterprises
5+ day, 19+ hour ago (764+ words) In this exclusive interview with SportsMint Media, Mr Janavlekar discusses the strategic vision behind the landmark FIFA deal, subscription trends on ZEE5, and more. In this exclusive interview with SportsMint Media, Mr Bavesh Janavlekar, Chief Business Officer, Unite8 Sports, Zee Entertainment Enterprises,…...
Sussex Cricket strengthens communications strategy with Press Box PR partnership
6+ day, 3+ min ago (191+ words) Sussex Cricket has strengthened its off-field communications strategy by appointing Press Box PR as its strategic public relations partner for the remainder of the 2026 season, with the collaboration aimed at elevating the club’s media profile, amplifying commercial partnerships and increasing…...
AS Roma diversify commercial portfolio with Orodei partnership
6+ day, 18+ hour ago (397+ words) SportsMint Media AS Roma diversify commercial portfolio with Orodei partnership The partnership will also leverage Orodei24 to provide supporters with access to certified investment solutions focused on gold and other safe-haven assets. AS Roma have expanded their commercial portfolio after announcing…...
SML taps Sachin Tendulkar to strengthen brand trust across India's agricultural sector
1+ week, 2+ day ago (143+ words) Through the partnership, SML aims to enhance farmer confidence, strengthen relationships across its dealer and distributor network, and support its next phase of innovation-led growth. SML Limited has appointed cricket legend Sachin Tendulkar as its brand ambassador under a long-term…...
Formula 1 expands premium partner portfolio with Flexjet aviation deal
1+ week, 5+ day ago (418+ words) SportsMint Media Formula 1 expands premium partner portfolio with Flexjet aviation deal The agreement will see Flexjet provide bespoke private aviation services while delivering exclusive hospitality experiences for stakeholders across the championship's global calendar. Formula 1 has expanded its premium commercial portfolio…...
Mercedes-AMG PETRONAS and Vercel unite in multi-year strategic technology partnership
1+ week, 6+ day ago (388+ words) SportsMint Media Mercedes-AMG PETRONAS and Vercel unite in multi-year strategic technology partnership The agreement combines commercial activation with a long-term technology collaboration to modernise Mercedes' digital infrastructure. The Mercedes-AMG PETRONAS Formula One Team has expanded its technology ecosystem after announcing…...
BOYLE Sports takes centre stage on West Ham United shirts for 2026-27
2+ week, 18+ hour ago (268+ words) The English football club, West Ham United have announced a new partnership renewal with BOYLE Sports, Ireland’s largest independent bookmaker. As part of the deal, the brand will remain as the club’s front-of-shirt sponsor for the 2026-27 season, with the brand’s…...
FC Bayern and Coca-Cola extend landmark partnership beyond 50 years
2+ week, 1+ day ago (196+ words) The renewed agreement will see Coca-Cola continue as Bayern's provider of non-alcoholic beverages at the Allianz Arena, supplying products across matchdays and club events. The addition of Powerade represents a strategic evolution of the sponsorship, moving the collaboration beyond traditional…...
Rotterdam Dockers strengthen ownership group with John Abraham investment
2+ week, 2+ day ago (233+ words) Abraham joins an ownership group featuring former South Africa greats Faf du Plessis, Heinrich Klaasen, Jonty Rhodes and Managing Partner Madhukar Shree. Actor, entrepreneur and sports investor John Abraham has expanded his footprint in global sport after joining the ownership…...