32+ min ago   (743+ words) Imagine pulling into a CNG station in Delhi this weekend and discovering that fuel has become more expensive again. Your first instinct might be to blame a local decision. But the journey of that price hike starts far from Delhi's…...

4+ hour, 57+ min ago   (1643+ words) Congratulations. You have been hired as a child. The salary is zero. The uniform may not fit. The job will last until the ticket expires. Instead of receiving money for turning up, you will pay ₹1,500 plus GST for the privilege....

3+ hour, 43+ min ago   (765+ words) For years, the slogan was familiar. It appeared on government campaigns, investor presentations and factory announcements. The idea was straightforward: encourage companies to manufacture in India and serve one of the world's largest consumer markets. But in Chicago this week,…...

2+ day, 15+ hour ago   (1274+ words) Maveli returns to Kerala once every year. This time, somebody has checked his BMI. Aashirvaad Atta’s new Onam campaign begins with children preparing to welcome the legendary king. They expect the familiar Maveli: rotund, cheerful and carrying the well-fed magnificence…...

2+ day, 20+ hour ago   (990+ words) When Honasa Consumer announced its proposed acquisition of a 58% stake in Fluence Pharma in June, the strategic logic was clear. The Mamaearth parent was trying to extend its definition of beauty. On paper, the combination made sense. Now, the deal…...

2+ day, 14+ hour ago   (857+ words) For years, Instagram asked teenagers to keep scrolling. Now the law is preparing to tell them when to stop. Meta has agreed to impose some of the most consequential restrictions yet on how children and teenagers use Instagram and Facebook....

2+ day, 20+ hour ago   (1664+ words) For an Indian beer brand, entering New Zealand is a curious proposition. The country already has a mature beer culture, established local brewers and consumers who are used to having plenty of choice. Yet that is precisely what Medusa Beverages…...

2+ day, 19+ hour ago   (432+ words) Advertising loves 100%. Mathematics should consider suing. One hundred per cent pure. One hundred per cent natural. One hundred per cent vegetarian. One hundred per cent real. Nothing uncertain. Nothing complicated. No room left for doubt, nuance or an inconveniently large…...

2+ day, 22+ hour ago   (1152+ words) Kent RO chose advertising violence. Through advertisements and influencer-led content, Kent allegedly attacked the central promise of Urban Company’s Native purifiers: a two-year filter life and two years without servicing. According to Urban Company, the campaign called the proposition a…...

3+ day, 2+ hour ago   (821+ words) India has 28 states. Sobisco has hired three Amitabh Bachchans to conquer them. One Bachchan plays a husband for Sobisco Butter Biscuits. The second becomes a poet for Marie biscuits. The third appears as a grandfather for Cream Filled Cakes. Had…...