News
To strengthen Thai e-commerce expansion into China Yell Worldwide expands their network opening second China office in Chengdu
26+ min ago (207+ words) The Joint Venture signing ceremony took place in Chengdu yesterday (14 July), with Mr. Sake Nopthaisong, Consul-General of Thailand in Chengdu, serving as an honored witness to the agreement. The new Chengdu office becomes Yell Worldwide’s eighth office in Asia and…...
Dentsu Thailand expands leadership team with Phannika Vongsayan hire as Chief Growth Officer
2+ hour, 44+ min ago (435+ words) Campaign Brief Asia Dentsu Thailand has appointed creative industry veteran, Phannika Vongsayan, to the newly created role of Chief Growth Officer. Hugely respected, Vongsayan brings more than two decades of experience building and scaling agency businesses in Thailand. She co-founded…...
Interactive Avenues brings Apsara Zesta’s signature fragrance to the classroom
1+ day, 16+ hour ago (540+ words) Campaign Brief Asia Apsara, a leading Indian stationery brands under the umbrella of Hindustan Pencils has released a new film for Apsara Zesta Pencil, created by Omnicom Media’s Interactive Avenues, centred around the belief, that everyday learning can be made…...
DS Group launches 'Pallu Protection Equipment' campaign for women farmers
1+ day, 16+ hour ago (340+ words) DS Group launches ‘Pallu Protection Equipment’ campaign for women farmers Campaign Brief Asia DS Group, a leading FMCG conglomerate and multi-business corporation, has launched a comprehensive initiative to address the occupational health risks faced by women farmers due to exposure…...
McDonald's Philippines and Leo Manila introduce Chip, the AI popstar in 'AI Wanna Taste It' campaign
1+ day, 1+ hour ago (233+ words) Their popularity sparked a simple observation: no matter how much technology evolves, some experiences remain uniquely human. And few are as universally loved as enjoying McDonald’s Fries. Building on this insight, McDonald’s Philippines and Leo Manila launched “AI Wanna Taste…...
F5 Shanghai imagines the world's longest queue for China Mobile’s World Cup campaign
6+ day, 7+ hour ago (267+ words) The answer is an impossible line, which is long enough to circle the Earth 12.5 times. The campaign promotes a simple product benefit: users can claim free World Cup viewing rights directly through the China Mobile app. Rather than explain the…...
Bangkok creates the Longest-Named School to inspire the Concept of community-based learning – Campaign Brief Asia
1+ week, 3+ hour ago (355+ words) Bangkok creates the Longest-Named School to inspire the Concept of community-based learning Campaign Brief Asia Creative agency Choojai and Friends in Thailand has partnered with the Bangkok Metropolitan Administration (BMA), Arsomsilp Community Studio and the Thai Health Promotion Foundation to…...
Edelman strengthens APAC production capabilities with senior leadership appointments
1+ week, 1+ day ago (401+ words) Campaign Brief Asia Edelman has strengthened its Asia Pacific production capabilities with the appointments of Jack Shillito as Head of Production, APAC and Edmund Quah as APAC Head of Studio. The appointments support the continued expansion of Edelman DJE Studios,…...
VaynerMedia APAC appoints Mark Turner as Head of Media
1+ week, 2+ day ago (205+ words) Based in Singapore and reporting to VaynerMedia APAC’s Managing Director, Tim Lindley, Turner brings with him a decade of media agency experience and a proven track record of executing sophisticated, large-scale performance programs across the APAC and EMEA regions. Turner…...
The Secret Little Agency reframes standards as a growth driver in Enterprise Singapore campaign
1+ week, 2+ day ago (346+ words) Campaign Brief Asia Enterprise Singapore has partnered with The Secret Little Agency to launch a new integrated campaign challenging one of business’s most entrenched perceptions – that standards are simply rules to follow rather than a catalyst for growth. Created to…...